PRESS
Go Red. Shop With Heart.
How the American Heart Association’s new campaign may be the breakthrough women’s heart health needs.
Commerce Media’s Next Chapter
Why the most overlooked element of the e-commerce consumer journey is also the most valuable.
Shift the AI conversation from cost cutting to revenue
AI isn’t a cost-cutting tool. It’s a revenue multiplier.
Why brands need to court AI agents
The primary shopper your brand must persuade will no longer be a person, but an AI agent acting on that person’s behalf.
7 CEOs—and one chief commercial officer—explain how they actually use AI to do their jobs
Practical uses, indispensable tools, and handy tips from executive AI power users.
Turn data into dollars-How brands can thrive even when marketing budgets are cut
For years, marketers have believed that more choice means more power—that a broader range of price points and product options gives consumers more value for their money.
Contextual targeting isn’t enough—marketers need fewer, smarter ads
For years, marketers have believed that more choice means more power—that a broader range of price points and product options gives consumers more value for their money.
Red Bull Racing and Rokt Are Fueling Alisha Palmowski’s Formula 1 Dreams
New Rokt Survey Reveals That Online Shopping Brings Consumers Joy
Rokt conducted a study with the Harris Poll, which found that too many ads at checkout is one reason consumers abandon their carts at the last minute.
Macy’s Is Making a Play for Ad Dollars From Big Brands
The department chain is partnering with Rokt to sell targeted ads
Elizabeth Buchanan On Staying Authentic As A Tech Leader
Rokt conducted a study with the Harris Poll, which found that too many ads at checkout is one reason consumers abandon their carts at the last minute.
What Every Company Can Do to Improve Employee Well-Being Today
Ted Kitterman from Great Place To Work highlights strategies for improving employee well-being, featuring insights from Elizabeth Buchanan, CCO at Rokt, who emphasizes the importance of flexible benefits, manager support, transparency, and regular employee surveys to enhance workplace culture and well-being.
Rokt and Red Bull Racing Ring the Opening Bell
Retail, Beauty and Tech Executives Honored at the 45th Annual Outstanding Mother Awards
The National Mother’s Day Committee, an entity of the Father’s Day/Mother’s Day Council, each year confers “Outstanding Mother” honors to recognize exceptional women for successfully building their careers, nurturing their families and helping improve the lives of others.
Rokt rounds out C-Suite ahead of planned IPO
Rokt, an ecommerce tech company preparing for a potential IPO, has announced the addition of three key executives, according to Elizabeth Buchanan, the company's chief commercial officer. Srishti Gupta, formerly of Amazon, will join as chief product officer to enhance the quality of advertiser products and attract major global advertisers. Josh DeFrain, formerly of Flatiron Health, will serve as chief information security officer, while Craig Galvin has been promoted to chief revenue officer.
How Companies Are Protecting The Mental And Emotional Wellbeing Of Their Employees, A Real Priority Among Gen Z
Forbes highlights the generational shift towards prioritizing mental and emotional health in the workplace and focuses on several companies, including Rokt, Patagonia, Netflix, and Ben & Jerry's, that have implemented unique promises to support employee well-being. Rokt, an e-commerce technology leader, is praised for its innovative approach to mental wellness.
How the E-Commerce Transaction Moment Can Be Leveraged by Brands
In every shopping journey, there’s a pivotal moment when consumers are most receptive to messaging. Most marketers turn to search and social media to identify that moment. But those channels largely ignore the most vital step in every customer’s journey and experience with a brand: the purchase.
How a Laser Focus on the ‘Transaction Moment’ is Powering One of Retail’s Hottest Startups
Elizabeth sat down with Retail Touchpoints to discuss Rokt's most recent funding round, and how they are tapping into the human side of ecommerce to maximize revenue opportunities and provide relevancy.
This Year’s 25 Most Inspirational Women Share Insights for the Next Generation
In honor of International Women’s Day, WWD and Berns Communications Group (BCG) are spotlighting 25 women who represent inspirational leaders in business.
Rokt founders Bruce and Elizabeth Buchanan find balance in family and trail-blazing success
Bruce and Elizabeth Buchanan talk about the importance of family, and how they have created a dependable partnership for handling both personal and professional hurdles.