Why brands should treat GEO as an internal source of customer intelligence, rather than simply an outsourced visibility exercise.

How the American Heart Association’s new campaign may be the breakthrough women’s heart health needs.

Executive builders who experiment fast, own results, and deliver outcomes are defining leadership today.

Why the most overlooked element of the e-commerce consumer journey is also the most valuable.

For years, marketers have believed that more choice means more power—that a broader range of price points and product options gives consumers more value for their money.

For years, marketers have believed that more choice means more power—that a broader range of price points and product options gives consumers more value for their money.

Rokt conducted a study with the Harris Poll, which found that too many ads at checkout is one reason consumers abandon their carts at the last minute.

The department chain is partnering with Rokt to sell targeted ads

Rokt conducted a study with the Harris Poll, which found that too many ads at checkout is one reason consumers abandon their carts at the last minute.

Ted Kitterman from Great Place To Work highlights strategies for improving employee well-being, featuring insights from Elizabeth Buchanan, CCO at Rokt, who emphasizes the importance of flexible benefits, manager support, transparency, and regular employee surveys to enhance workplace culture and well-being.

Rokt, an ecommerce tech company preparing for a potential IPO, has announced the addition of three key executives, according to Elizabeth Buchanan, the company's chief commercial officer. Srishti Gupta, formerly of Amazon, will join as chief product officer to enhance the quality of advertiser products and attract major global advertisers. Josh DeFrain, formerly of Flatiron Health, will serve as chief information security officer, while Craig Galvin has been promoted to chief revenue officer.

Forbes highlights the generational shift towards prioritizing mental and emotional health in the workplace and focuses on several companies, including Rokt, Patagonia, Netflix, and Ben & Jerry's, that have implemented unique promises to support employee well-being. Rokt, an e-commerce technology leader, is praised for its innovative approach to mental wellness.