Turn data into dollars-How brands can thrive even when marketing budgets are cut

With traditional advertising under pressure to deliver a more definitive ROI, looming tariffs driving up the cost of everything, and consumer confidence lower than it’s been since peak pandemic, we all need to make every dollar count.

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7 CEOs—and one chief commercial officer—explain how they actually use AI to do their jobs

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Contextual targeting isn’t enough—marketers need fewer, smarter ads