Join Rokt Chief Commercial Officer, Elizabeth Buchanan for an exciting episode on revenue optimization. Rokt’s mission is to help brands get the most out of every transaction while using machine learning to pair the right offer with the right customer every time.

Elizabeth discussed how Rokt's technology integrates with brands' existing technology stacks to serve up highly curated and hyper focused actions during the "transaction moment," leading to increased engagement, loyalty, and revenue for brands. She also discusses the importance of finding innovative technology partners in the ecommerce industry, the challenges posed by changes in consumer data protection laws, and the importance of enhancing the purchase experience.

Elizabeth spoke to Retail Refined to discuss Rokt's laser focus on the cart and confirmation page, and how to create a frictionless, relevant experience for the user while providing revenue for the ecommerce business.

In a QA with Women in Retail, Elizabeth discusses Rokt, how to maintain company culture while hiring, and personal and professional goals for the coming year.

In their Series D, Rokt closes $80 million dollars of funding from firms such as TDM Growth and Square Peg, raising their valuation to more than $400 million.

Joining the board of Martin Sorrell's S4 Capital, Elizabeth Buchanan brings experience from starting agencies, global brands, and founding the startup Rokt where she is currently Chief Commerical Officer.

Elizabeth Buchanan joins the board of S4 capital as a non-executive director. As a board member of Vital Voices Global Partnership, a founder of The White Agency, and having worked previously at WPP AUNZ and OMD Worldwide, Elizabeth brings a global perspective to the organization.