PRESS
How the E-Commerce Transaction Moment Can Be Leveraged by Brands
In every shopping journey, there’s a pivotal moment when consumers are most receptive to messaging. Most marketers turn to search and social media to identify that moment. But those channels largely ignore the most vital step in every customer’s journey and experience with a brand: the purchase.
How a Laser Focus on the ‘Transaction Moment’ is Powering One of Retail’s Hottest Startups
Elizabeth sat down with Retail Touchpoints to discuss Rokt's most recent funding round, and how they are tapping into the human side of ecommerce to maximize revenue opportunities and provide relevancy.
This Year’s 25 Most Inspirational Women Share Insights for the Next Generation
In honor of International Women’s Day, WWD and Berns Communications Group (BCG) are spotlighting 25 women who represent inspirational leaders in business.
Rokt founders Bruce and Elizabeth Buchanan find balance in family and trail-blazing success
Bruce and Elizabeth Buchanan talk about the importance of family, and how they have created a dependable partnership for handling both personal and professional hurdles.
Elizabeth Buchanan: How to ’seize the transaction moment’ and unlock hidden revenue.
Join Rokt Chief Commercial Officer, Elizabeth Buchanan for an exciting episode on revenue optimization. Rokt’s mission is to help brands get the most out of every transaction while using machine learning to pair the right offer with the right customer every time.
Meet Rokt–The Netflix Of Ecommerce That Is Personalizing The Purchase Process And Taking The Noise Out Of Online Shopping
Elizabeth discussed how Rokt's technology integrates with brands' existing technology stacks to serve up highly curated and hyper focused actions during the "transaction moment," leading to increased engagement, loyalty, and revenue for brands. She also discusses the importance of finding innovative technology partners in the ecommerce industry, the challenges posed by changes in consumer data protection laws, and the importance of enhancing the purchase experience.
One Company Wants to Fix How eCommerce is Built
Elizabeth spoke to Retail Refined to discuss Rokt's laser focus on the cart and confirmation page, and how to create a frictionless, relevant experience for the user while providing revenue for the ecommerce business.
The Inner Circle Q&A: Elizabeth Buchanan, Chief Commercial Officer, Rokt
In a QA with Women in Retail, Elizabeth discusses Rokt, how to maintain company culture while hiring, and personal and professional goals for the coming year.
Women Leading Tech: Rokt’s Elizabeth Buchanan on Confidence, Pay, Transparency and the Silicon Valley
Elizabeth Buchanan, the Chief Commercial Officer at e-commerce technology company Rokt, has shared her thoughts on how to encourage the development of female talent in the tech industry.
E-Commerce Marketing Tech Firm Rokt Raises $80 Million
In their Series D, Rokt closes $80 million dollars of funding from firms such as TDM Growth and Square Peg, raising their valuation to more than $400 million.
Martin Sorrell bolsters S4 Capital with new executive appointments
Joining the board of Martin Sorrell's S4 Capital, Elizabeth Buchanan brings experience from starting agencies, global brands, and founding the startup Rokt where she is currently Chief Commerical Officer.
Australian ad agency founder Elizabeth Buchanan joins board of Sorrell’s S4 Capital
Elizabeth Buchanan joins the board of S4 capital as a non-executive director. As a board member of Vital Voices Global Partnership, a founder of The White Agency, and having worked previously at WPP AUNZ and OMD Worldwide, Elizabeth brings a global perspective to the organization.