Rokt rounds out C-Suite ahead of planned IPO

Rokt, an e-commerce tech company preparing for a potential IPO, has announced the addition of three key executives, according to Elizabeth Buchanan, the company's chief commercial officer. Srishti Gupta, formerly of Amazon, will join as chief product officer to enhance the quality of advertiser products and attract major global advertisers. Josh DeFrain, formerly of Flatiron Health, will serve as chief information security officer, while Craig Galvin has been promoted to chief revenue officer. Buchanan stated that the team expansion aims to drive 50% growth over the next 12 months. Rokt remains on track for an IPO in late 2023 or early 2024 and is currently finalizing bankers for the process.